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clicksor help> Advertiser help> Campaign Optimization:Troubleshooting

Troubleshooting

 

How come I'm not getting any conversions?

 

There are a number of factors that will contribute to conversions here are some that you can consider:

  • Narrow audience: did you set up the campaign so that it too targeted?

    In order to set up the most effect campaign for optimization, sufficient data is the key. In order to generate enough data it is best you select all channels (feel free to exclude some channels that doesn't pass your corporate ethnics such as adult and gaming if you are in the business category), as much keywords as possible as well as all the countries that will benefit from your product or service. You might wonder how is this campaign targeted, but you'll also be surprise other categories that you never thought about ,would be also interested in your service and you will be able to see it in your report.

  • Duration of the campaign: did you give the campaign a sufficient time frame to generate the sufficient data?

    Depending on the daily spending of the campaign, the suggested time frame to generate sufficient data is approximately 10 days to 2 weeks

  • Daily limit: Does your daily limit allow for the campaign to run 24/7

    Make sure that the daily limit you've set up your campaign will allow the campaign to run 24/7 for at least 10 days to 2 weeks if budget permits. This approach will let you get a thorough analysis of all the audiences and their behaviors at different time of the day in which it will give you a better analysis on how users react to your ad.

  • Market Message: did you present your message clearly, providing the user with what you are looking for them to do?

  • Land page accessible: check your landing page to ensure that it is accessible

  • Pixel code implementation: make sure the pixel code is implemented properly

 

I've optimized the campaign to it's ROI already how come now the ROI is increasing?

 

Optimization is a continuous effort, even though your campaign has reached it's ROI it doesn't mean you can leave it alone but you can check the campaign less often. As new sources of targeted traffic are dedicated to your campaign each day, it will affect the ROI as not all site converts in the same rate which will in turn fluctuate your ROI.

 

How come I'm tracking more conversions on my analytics compared to Clicksor's reporting?

 

It is usual that you will be able to see more conversions on your end compared to Clicksor's reporting as the user are inputting the data into your system directly. Sometime if the page is close by the user too soon or slow connection from the transmitting page to Clicksor's server, the stats will not be reported within the Clicksor's report.

 

Can I stop conversion tracking at anytime?

 

Yes, once you remove the pixel code(s) the conversion tracking will stop tracking.

 

How do I know if my pixel codes are implemented correctly?

 

You should test your pixel code before activating the campaign to ensure that it is working.

To test the pixel code:

  • 1. Sign in to your Clicksor account.
  • 2. Click on the'Campaigns' tab and you will see your campaign list, and on the left you will see a quick link menu to help you find your campaign faster.
  • 3. Double click your campaign to enter your campaigns area.
  • 4. Go to the'Settings' tab and go to'ROI Tracking' and at the bottom of the page click on'Click here to test' this will open up a new page.
  • 5. Copy and paste your advertising URL to the new page and go through the conversion page(s) of your campaign.

In about 2 hours you will see from your report that a conversion is tracked which means that the pixel code is working.

 

What if I can't implement pixel codes?

 

SubID keyword Tracking

Advertisers who are unable to implement pixel tracking code can use subID keyword tracking URL to find out the number of impressions, clicks, and conversions has been sent to their specific targeted keywords. They can simply add a variable = [keyword] to their tracking URL and our system will automatically pass back the keywords matched for each impression sent.

For example, a unique advertising URL shall look like http://Domain.com/clicksor.php?keywords=[keyword]. Our system will fill in the targeted keywords to the variable of [keyword], so that advertisers can know the converting keywords for their campaigns and optimize the campaigns accordingly.

Since pixel tracking would expose the existence of Clicksor, subID keyword tracking URL allows media agencies to optimize the campaigns with the same impressions and conversions data.

SubID Site Tracking

Advertisers who are unable to implement pixel tracking code can use subID Site tracking URL to find out the number of impressions, clicks, and conversions has been sent from our specific Publishers' websites. They can simply add a variable = [msid] to their tracking URL and our system will automatically pass back our Publishers' website IDs to their tracking. All publishers are assigned with a site ID and advertisers are able to find full impressions Site Report in the campaign area.

For example, a unique advertising URL shall look like http://Domain.com/clicksor.php?sites=[msid]. Our system will fill in the site IDs to the variable of [msid], so that advertisers can know the converting websites for their campaigns and optimize the campaigns accordingly by blocking or targeting sites in the Site Report.

Since pixel tracking would expose the existence of Clicksor, subID Site tracking URL allows media agencies to optimize the campaigns with the same impressions and conversions data.