Optimizing

In order to set up the most effect campaign for optimization, sufficient data is the key. In order to generate enough data it is best you select all channels (feel free to exclude some channels that doesn't pass your corporate ethnics such as adult and gaming if you are in the business category), as many keywords as possible as well as all the countries that will benefit from your product or service. You might wonder how is this campaign targeted, but you'll also be surprise other categories that you never thought about ,would be also interested in your service and you will be able to see it in your report. Also make sure that the daily limit you've set up your campaign will allow the campaign to run 24/7 for at least 10 days to 2 weeks if budget permits. This approach will let you get a thorough analysis of all the audiences and their behaviors at different time of the day.

It all depends on the campaign delivery, conversion value and duration as there should be sufficient data generated, the longer it takes to generate the data the longer the optimization period. On average it usually require up to 2 months with sufficient data to optimize the campaign fully to maximize your ROI. Continuous optimization effort is needed after the campaign has reached its ROI as there are new sources of targeted traffic dedicated to your campaign each day and to ensure you maintain a good ROI you would need to review the optimization effort as needed.

There are 5 types of pixel codes that you can implement

Once sufficient data is generated for your campaign you would need to determine the reasonable initial value you are willing to work with. Don't expect to reach your ROI with the first optimization you do, optimization usually take 2 months in order to reach your ROI goal. Based on the reasonable initial ROI value you can go through the keywords/channel report, site report, and geographic report and target/block all the keywords, channel and sites based on the reasonable initial ROI value you are willing to work with. After the campaign has been optimized with the initial ROI value let it run for a few more days and determine another ROI value you are willing to work with and optimize your campaign accordingly again. Repeat this step until you've reach your ROI value.

ROI stands for Return On Investments, this is the ratio of money gained or lost on an investment relative to the amount of money invested. The ROI value for every campaign will be different as the performance of every campaign varies.

Every company has a ROI that they are working towards in their marketing campaign, this number is usually determined based on previous stats. Ask your marketing department to determine your ROI.

The total ROI ratio is determined by taking the (Total ROI Value/Amount Spent)*100 = Total ROI Ratio

Conversion value is calculated as follows:

Number of conversions generated*conversion value you've enter when you extract your pixel code = Conversion Value

The conversion ratio is determined by (conversion value/amount spent)*100 = Conversion ratio

The unique conversion value indicates the number of unique IP address converted from your campaign.